Why is it important for B2B companies to be active on Social Media


The world of social media is full of surprises! What you learn over a period maybe negligible after a while and something completely new may surface so you have to start the process all over again! Alongside, people on social media are direct, may not think twice about speaking about a brand and one’s voice on social media can be heard by people everywhere!

However, irrespective of all the above points, the pros in this case definitely outnumber the cons. Here’s why:

  1. Social media is quick
  2. It saves time
  3. It’s the best marketing strategy
  4. It doesn’t require any middlemen
  5. It’s cost-effective (most social media platforms are FREE.)
  6. It has the widest reach
  7. Doesn’t require anything else than a head full of ideas to grow your follower base
  8. There is no restriction when it comes to location
  9. User interaction and reach is easy
  10. There’s no major learning involved and it is easy than most marketing tactics

Social media today is the biggest blessing that the world of marketing can receive and in a way it is only strengthening how we have looked at growing our businesses. Being active and awake on the right social media platforms can generate amazing responses to what you would be otherwise trying hard to promote. B2B companies especially are on the frequent lookout for means and methods to reach their audience, most of who are spread far and wide and are most easily reached out to online.

Here are some of the best social media platforms for B2B businesses:

  1. Facebook: One of the fastest growing ones with the largest number of people associated with it, Facebook goes beyond most social media platforms by giving its users an amazing platform to experiment with pictures, live videos, clips, posts etc.


  1. Instagram: This picture-centric platform literally defines the statement “a single picture is worth a thousand words” and allows users to share pictures along with some content. With new inclusions seen every now and then, it also makes for a very popular option for B2B marketers.


  1. Twitter: This one had the world by storm when it was first launched and has us eating out of its palm even today. With very specific content (read: 160 characters or less) it is perfect for those who believe less is more. Twitter is very popular with individuals as well as big brands and is especially great for beginners.


  1. LinkedIn: The perfect ‘formal’ social media platform, LinkedIn is great for businesses to connect with each other. By adding individuals to your list you can connect with them, see their job titles, workplace, employment history and more. This one is great for those who want to be active on social media and yet keep it simple.
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