Case Study

Digital Marketing

Business-to-Business Telemarketing Services For Leading Software Provider in the Call Center Industry

Vertical Market – Software: This client’s product — intelligent recording and analytic solutions for contact centers is a great example of the challenges facing B2B Sales organizations: Longer term sales cycle — 6-month average The average sale value of over...

Continue Reading  

Digital Marketing

B2B MARKETING TACTICS FOR AN ESTABLISHED FIRM WITH A VIEW TO MAKE AN IMPACT IN THE DIGITAL WORLD

Case Study While the B2B industry is growing at a steady fast pace, it is becoming equally important for people to keep up with the new inclusions every single day. In this industry, along with providing efficient services, clients also...

Continue Reading  


Digital Marketing

How Lenovo Took A Step Into Social Media and Emerged A Winner!

The Overview A US$34 billion company and one of the world’s largest PC vendors, Lenovo boasts of 300,000 employees and renders its services in more than 160 countries across the globe. The firm is a leader in aspects of technology...

Continue Reading  

Digital Marketing

Healthcare Lead Generation Program Selling into Hospitals

BACKGROUND: Initiative to explore if one large sales success in the healthcare systems market could be duplicated within the vertical as a whole. Targeted key contacts within hospitals: Reaching out to heads of biomedical engineering to identify the need in...

Continue Reading  


error: Content is protected !!