Content Licensing: What the modern marketer needs to know

Content Licensing
Imagine this: To gain more visibility and make your business grow, you put in a good amount of money for procuring first-hand data, invest in writers to shape and form this data into articles and finally release it on your website. After some time, while randomly browsing the internet you come across a piece of written content that caries very similar data to yours and is designed along the same lines too! It is a pure case of plagiarism and can affect your hard-work in a huge way. How? Well, because the information that is so commonly available on the internet does not remain unique and even more importantly, the number of people coming on your website to read your content will discover this other source and chances are, they may opt for your competitors instead!

Creating content in a day and age like today is not easy – it requires patience, a lot of skill, money and effort. Moreover, without consistency, it may not work at all. After going through all of this trouble, if there is replication, it can really throw one off the track!

The best way to stay away from this is by obtaining a license to safeguard your content. Such content license agreements can be designed as per different clauses one wishes to incorporate, penalties for the same, re-publishing details and other limitations. While content licensing is mostly preferred by major design houses and MNC’s, it is always a good decision to stick to it if you choose to expand your business and gain more visibility by becoming more social.

To go ahead with content licensing, there are a few vital aspects to bear in mind:

1. Buying content can be pretty expensive: As compared to creating content in-house, buying it from outside can be really pricey! This is one of the major advantages of licensing i.e. your content stays with you, can be widely used as required and in the rare case that someone ‘steals’ it, you can always claim your rights over it.

2. Create a mix: Along with licensed content, you can also merge material from other websites. In this case, since your content is certified, you will also gain visitors from those sources from where the other content is procured, adding to your visibility. Going forth, this will ensure you see an increase in traffic on your website, thanks to using recognized content apart from your own.

3. Pay attention to your terms: Getting the licensing terms right is most important. To ensure the best outcome, run it by a professional and a lawyer to help correct the minor flaws you may have left out. Going forth, these very terms and conditions will help (or not) protect your content.

4. Costs: There is always a price to pay when you want to safeguard or license something, including content. This also means that you need to be at a position to bear these costs, even going forward, before opting for content licensing.

Today, there are many agencies and companies who work with a view to help other companies protect their content. Even so, it is always wise to take this decision and go ahead with the objective of safeguarding what you produce, reduce plagiarism and know the value of curated content.

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