Lead generation
Get more than just top-of-funnel leads with a more strategic approach to lead generation.
Owning our own database is everything.
Our owned and operated data is our superpower. Steering clear of third-party data providers gives us the freedom to craft bespoke content syndication campaigns that harmonize effortlessly with business outcomes.
Campaigns, meet your lead goals.
Marketing goals are no longer based solely on the number of MQLs generated, but rather on the revenue influenced or direct ROI. With this shift comes a need to shift content syndication strategy.
Leads that convert require more thoughtful touchpoints and high value actions to move the needle. We’ve got a solution for that.
Lead journey insights.
More campaign touchpoints.
Empowered personalization.
It's not
one-size-fits-all.
There’s no silver bullet for ‘accelerating pipeline’, but there are better informed campaigns and solution-based content syndication.
Single Touch
Form-fill engagement with a single piece of content.
Primary objectives:
- Top of funnel leads
- Brand awareness
Double Touch
Form-fill engagement with two consecutive pieces of content.
Primary objectives:
- Top of funnel leads
- Product awareness and education
- increased reach of target audience
HQL
Form-fill engagement with one piece of content where the form includes a qualifying question.
Primary objectives:
- Mid-funnel leads
- In-market intent
BANT
Form-fill engagement with one piece of content where the form includes up to 4 qualifying questions.
Primary objectives:
- Mid-funnel leads
- Readiness to purchase
- Buyer insights
But getting leads in the door is only half the battle.
Our zero-waste philosophy is about optimizing every component of your demand generation campaign, before, during, and after you’ve received your content syndication leads.
Craft compelling content at lightning speed.
Not all content was created equal, and not all content was designed for lead generation. We help create and maximize your content based on audience trends for better campaign outcomes.
Artfully crafted, high engagement outreach.
Getting quality leads is only half the battle. Keep the conversation going after your lead generation campaign has delivered with strategic post-campaign email nurture.
Data-driven display coverage.
Keep your brand top-of-mind throughout your demand gen campaign. Lead-level display and retargeting campaigns for surround sound awareness and increased brand recall.
Our inner circle.
One touch to connect.
It's time to stop chasing mediocre leads and start connecting with qualified prospects today. We're ready to get you connected.