How Lenovo Took A Step Into Social Media and Emerged A Winner!

Social media marketing

The Overview

A US$34 billion company and one of the world’s largest PC vendors, Lenovo boasts of 300,000 employees and renders its services in more than 160 countries across the globe. The firm is a leader in aspects of technology and service delivery of hardware in Beijing, China, North Carolina and Morrisville.

 

The Challenge

The company was on a lookout for a social media communications strategy along with a boost for online marketing to reach its targeted consumers and make its presence seen on social media channels on a daily basis. However, social media is no less than a crowded marketplace where making a mark is challenging – also, Lenovo was looking out to precisely aim product messaging and content related to technology and hardware

 

The Campaign

Lenovo took assistance from King Content to create and promote online content, to develop a marketing strategy and boost online visibility through social media. The primary objectives for this included:

  • To build a community within the owned media; spread across social media space
  • To provide Lenovo and ThinkPad loyalists latest news and updates and keep them engaged
  • Lastly, to work on increasing Lenovo’s overall sales, promote the brand and focus on online product education.

 

The company was on a lookout for a social media communications strategy along with a boost for online marketing to reach its targeted consumers and make its presence seen on social media channels on a daily basis. However, social media is no less than a crowded marketplace where making a mark is challenging – also, Lenovo was looking out to precisely aim product messaging and content related to technology and hardware.

 

The Result

The results were achieved by posting and utilizing various online sites such as LinkedIn, Think Conversations Site where sponsored updates were used to add to the growth of the page. Another key feature in their online growth resulted from creating and publishing several posts in a quiz and other formats to encourage guest comments and reach out to newer audiences. Better outcomes resulted in allowing the brand to reach a larger group of spectators, allowed space for easy advertising and engagement for a target audience. With the help of Think Marketing, Lenovo was also able to build re-engagement and trust with parties that they needed to approach and in a way, social media definitely made it so much better. Using its many strategies, the Think Hub page managed to successfully reach an audience of more than 6000 professionals in the initial three months itself. This huge number was based on organic sharing and content relevance to a large level. It also increased traffic on the PRO redefined influencer content and the Think Conversations website, so consumers can discuss and voice their opinions about Lenovo’s services and products.

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