Think about the opportunities you must have if your customer needs something, looks it up on Google and finds you right there, on the very first page. There’s your chance to skyrocket your revenue and amplify conversions. But how to get there? With the cut-throat competition, you need to be tactful, target the right keywords and inculcate the best ranking factors in your SEO strategy.
Ranking on the first page of Google is a herculean task but not impossible. With the right approach to SEO, you can make it to the top. SEO is not one single plan, it is a repertoire of strategies that if duly implemented can help a business amass massive success. It’s for both online as well as solely offline businesses as an enormous number of people go online to know about a product or service even if they plan on to buying it offline. This is the paradigm shift the year 2019 has brought to businesses in the digital world and here is how you can leverage it to achieve tremendous business growth-
1. Optimize for Mobile
Optimizing your site for smartphones and tablets is paramount as more than 2 billion people use it for their searches. In 2018, 52.2 percent of all website traffic worldwide was generated through mobile phones (Statista). Why? Because it is handy! Think about the business opportunities and success you are missing out on if your website is not fittingly optimized for mobile phone users! In fact, Google has already announced making the Mobile-First Indexing default for new domains.
2. Stellar Keyword Research
Keyword research is the game-changer for Search Engine Rankings. Why? Because it bestows on you actionable insights on what your potential clients are searching for. Understand the nitty-gritty of keywords and optimize your content around it. You orient your entire SEO strategy to keywords because the success of your SEO efforts depends on the right choice of keywords. T0 start with, you can use Google Suggest and keep building your list. Once the list is ready, you can move on to Google Keyword Planner and evaluate your keywords to choose the best.
3. Go Visual
Embed images and videos. The internet has exceedingly become a visual place and it’s a proven fact that visual content gets higher engagement. It makes the content look appealing and captivates your audience pretty well. Try to include visual content as and where you can and you will be able to see the results yourself. Just make sure your visual content is of high quality, if you can do it yourself, you’re good to go, if not, hire a professional who can do it the right way!
3. Be Original
There are so many websites and way too much content on the internet right now! People keep coming across the same content on different sites by different authors, making it quite trite. If you want to rank higher and garner engagement, say no to banal content. Write something unique, put your originality into practice and focus on creating exceptional content in the world full of average.
4. Build links
Links are quintessentially the most significant element of off- page SEO. Link building can improve your search rankings to a great extent. Also know that it’s just not links that take you a notch higher but in fact, it’s the quality of the links. These links determine how well you’re going to rank in SERPs, evaluating the quality of the content of pages, building relationships and brand awareness as well as driving referral traffic!
Most important point is, don’t just optimize keeping the Google crawlers in your mind, optimize it for your users. Improve user experience as much as you can. People trust search engines and we all know how SERP visibility proves to be a turning point for most businesses. It is no longer a question if you need to do Search Engine Optimization, the question is how well.