As we are all aware, the pandemic has been felt intensely across the economic spectrum. But in terms of business, […]
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All posts by Admin
B2B Lead Generation: why Outsourcing is a Smart Choice
B2B lead generation is an act of identifying and attracting the right prospects. In the B2B sense of it, finding […]
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The Ultimate Guide to Product Differentiation
In the increasingly complex world, brands are trying to figure out the best way to serve their customers. Capitalism has […]
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How to create an effective marketing communications plan
Integrated marketing communication needs structure and standardization to bring results. If you are planning a marketing strategy for 2021, IMC […]
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Marketing in a post-pandemic world
The old ways of delighting and acquiring customers won’t work anymore. Marketing has changed with all things COVID-19. A good […]
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The handbook for B2B sales and marketing alignment
A handbook on why and how to create the alignment that can boost business growth. Do you know that you […]
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Tips for writing attention-grabbing case studies
Hey marketers! A new business quarter is here, and a unique opportunity of winning your potential B2B client’s confidence. If […]
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7 Brilliant Branding Concepts to implement in your marketing
Do you know, the word “Brand” has been known for 6 centuries! As the story goes, the meaning of the […]
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High-converting B2B sales strategies for this year
Happy March to Marketers! As we close the 1st quarter of the business year, B2B sales targets would now be […]
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Using webinar as an acquisition channel
Acquisition channels are strategies through which companies create a pipeline of customers or leads. In other words, they are the […]
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