B2B lead generation is an act of identifying and attracting the right prospects. In the B2B sense of it, finding […]
Read more
All posts by Admin
The Ultimate Guide to Product Differentiation
In the increasingly complex world, brands are trying to figure out the best way to serve their customers. Capitalism has […]
Read more
How to create an effective marketing communications plan
Integrated marketing communication needs structure and standardization to bring results. If you are planning a marketing strategy for 2021, IMC […]
Read more
Marketing in a post-pandemic world
The old ways of delighting and acquiring customers won’t work anymore. Marketing has changed with all things COVID-19. A good […]
Read more
The handbook for B2B sales and marketing alignment
A handbook on why and how to create the alignment that can boost business growth. Do you know that you […]
Read more
Tips for writing attention-grabbing case studies
Hey marketers! A new business quarter is here, and a unique opportunity of winning your potential B2B client’s confidence. If […]
Read more
7 Brilliant Branding Concepts to implement in your marketing
Do you know, the word “Brand” has been known for 6 centuries! As the story goes, the meaning of the […]
Read more
High-converting B2B sales strategies for this year
Happy March to Marketers! As we close the 1st quarter of the business year, B2B sales targets would now be […]
Read more
Using webinar as an acquisition channel
Acquisition channels are strategies through which companies create a pipeline of customers or leads. In other words, they are the […]
Read more
How to use display advertising in B2B marketing
“We need to stop interrupting what people are interested in and be what people are interested in.” David Beebe When David […]
Read more