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As a B2B business owner /sales person, is generating leads enough? And if not, what is the next step? What […]

A handbook on why and how to create the alignment that can boost business growth. Do you know that you […]

Hey marketers! A new business quarter is here, and a unique opportunity of winning your potential B2B client’s confidence. If […]

Do you know, the word “Brand” has been known for 6 centuries! As the story goes, the meaning of the […]

Happy March to Marketers! As we close the 1st quarter of the business year, B2B sales targets would now be […]

Acquisition channels are strategies through which companies create a pipeline of customers or leads. In other words, they are the […]

“We need to stop interrupting what people are interested in and be what people are interested in.” David Beebe When David […]

As a marketer trying to create impact, if you search for the best marketing strategies, then intent-based marketing is a […]

Without effective lead generation, B2B brands cannot accelerate pipelines and grow revenue. Marketing teams often find themselves in a dilemma […]

Generating demand for your brand in a saturated market can be onerous. Contrary to the traditional lead generation focused on […]