Well, to begin with, an influencer in the simplest of terms is someone who is a leading figure or personality and can “influence” your target audience and hopefully help boost your sales. Thus, influencer marketing is more about focusing on a person/s to boost your engagement rather than going into the market/online and attempting to sell your products/services by yourself.
Tomoson claimed that businesses are making $6.50 for every $1 spent on influencer marketing. Similarly, it was also recognized as one of the fastest-growing online customer-acquisition channel, outdoing organic search and email marketing.
Here are some things to know before putting your influencer marketing into practice:
1. Work to channel your ideas.
2. Opt for someone who you admire and who you think could be the face of your brand rather than blindly opting for someone who is popular.
3. Share, discuss and ask for opinions from your team before proceeding.
4. Discuss with your influencer.
5. Influencer marketing isn’t B2B or B2C; it’s rather H2H – human to human.
6. Keep decisions clear and straight forward – as much as it is with another person, it should be kept professional, however, remember patience is key here.
Along with these, there are also some aspects to be cautious about:
1. As much as an influencer can push your brand beyond expectations, he can also pull it in the opposite direction. The most important thing to remember is to pick your influencer carefully and analyze what HE can bring to the table.
2. Don’t get down to numbers as your core target: although conversions are your priority, also measure the influencers’ success by the engagement, style and reach that his presence brings to the brand.
3. Work across different platforms to truly realize your influencers’ potential.
If you’re a beginner and wish to try influencer marketing, here are some quick pointers to make it better:
1. Start slow but pace it up once you’re confident.
2. Discussing ideas before you team up with your influencer is an ideal way to go ahead.
3. Don’t be afraid to take risks – yet, be calculative.
4. Measure your ROI.
5. Set realistic goals.
6. Keep focused and try to alter your ways if you’re not getting the desired results.
7. Since influencer marketing is based on an individual and not a methodology per se, being flexible with aspects is crucial – do not have a set mindset as the results will vary every time.
With this, several questions on influencer marketing would have cleared up in your mind. However, with this type of marketing, more focus is on doing + learning than on reading + doing i.e. a practical step will be more beneficial. Another important learning is to gain inspiration from those brands that are big on influencer marketing and pull it off extremely well: be inspired, however, never imitate.