As the name suggests, content personalization is just that – personalizing your content in the best possible way to ensure it reaches out to all the people who log on to your website. If you happen to check out a few random websites right now, chances are that a good number of them will have the same kind of content on almost all their pages.
In order to be seen as “not-just-another-website”, it is so important to concentrate on the kind of content you are putting out there. And once done, it is only a matter of time until it gets noticed and of course, for all the right reasons. However, to ensure your content is personalized and in a way “speaks” to your website visitors, here are some tips for it:
1. Be location specific:
Imagine logging on to a website and getting updates to buy stuff at places that aren’t where you live! One of the important specifications of personalization, location recognition is important. Using this method, the system automatically detects the location from where the customer has logged in and then showcases products/services relevant to the area. This is especially helpful in case of large companies that have global shipping policies and will help to determine the closest location of the visitor.
2. Personalize your social media:
Reports state that “81%+ of marketers found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.”
In order to show your commitment to your business, going big in terms of social media is a good start. Make sure the content you put out there speaks to your audience in the best possible manner. Chances also are that the number of visitors on your social pages may outnumber those on your website.
3. Go with a human touch:
Nothing will put someone off as much as reading completely machine-derived data. To make sure you get noticed, do the extra bit by investing in the services of a content writer if you don’t have one on board. Believe me; the efforts will really pay off! Doing this will help viewers understand how important it really is to you apart from the fact that it will reach out to them in a much more personalized manner.
4. Invest in technology:
Perhaps the best way after human assistance is to get the help of latest technology to make content personalization a breeze for you! Today, one has access to endless amounts of technology that can make any marketing aspect see presently easy and systematic and the same goes for content personalization as well. The internet is a great place to start your research on this and you have no idea how surprised you will be at the endless technology options in this regard that can make personalization very, very easy for you.