TIBCO Software Inc. a pioneer in integration, API management, and analytics has announced the appointment of Fred Studer as its Chief Marketing Officer. In the past, he has also served as CMO of FinancialForce, Gigamon and NetSuite and has more than 2 decades of experience in marketing, creative and product management.
“Studer will lead TIBCO’s worldwide marketing, executing on TIBCO’s mission to connect any application, device or data source; unify all data for better access, trust, and control; and augment intelligence with data-driven insights”- promulgated TIBCO in a press release.
He also worked at Microsoft for 3 years as General Manager, Microsoft Dynamics and General Manager, Office and Office 365. “TIBCO is committed to helping our customers turn their data into innovation and impact, so they can help their customers make faster, smarter decisions. Fred is a creative disruptor and innovator who markets through the customer rather than to the customer,” said Dan Streetman, chief executive officer, TIBCO. “We’re confident Fred’s energy, experience, and expertise will help tell the powerful stories of our customers’ innovation and success.”
“There are very few times in your career when the stars align: the market opportunity, leading products that deliver real value, amazing customers that want to share their unrivaled experience, and an incredible team of people who are ready to take it all to the next level,” said Fred Studer on his appointment as CMO. “TIBCO is all of the above and I could not be more excited to join this team and company to do my best work ever!”