With GDPR (General Data Protection Regulation) now in place, most companies are striving hard to abide by its rules and also make their employees well-aware about its varied aspects. With such stringent rules and processes, it is extremely important for every company that falls in its domain to be cautious of its reach because of its acquiescence.
For marketers too, the rules stand the same. However, when it comes to certain areas which require more attention than others, it is significant to stress upon them. For a marketer, one of the main aspects is getting the right audience and a step further is trying to connect with them if someone shows an interest. However, with GDPR even this ballgame has slightly changed and has become trickier.
Making sure you abide by the new laws is thus; very essential for marketers and at the same time not letting it crush their creativity is also essential. The real challenge here lies in making originality work and still enduring by GDPR to give clients the very best that you can!
A lot has changed with GDPR coming in for the new marketers. Here are all the details:
1. Be transparent:
The core reason for GDPR implementation was to ensure better transparency in all mediums. Since marketers hold a lot of data related to interested individuals, it is only expected to make sure your people know everything about your activities and how data is being utilized.
2. Reduction on data utilization:
As stated by Hubspot, “according to GDPR, one is only permitted to collect data that is adequate, relevant, and limited to what is necessary for the intended purpose of collection.” Thus, making sure the data collected is minimal and is used carefully is necessary. Similarly, try to use limited data in all your operations and as much as possible & keep going back to read the GDPR rules any time you face confusion.
3. Proper security:
After data collection, marketers must ensure that “appropriate technical and organizational security measures” are taken to protect the said data from any harm. Although GDPR strictly abides by security, it is also the company and marketers responsibility to ensure this even without a law in place.
4. Make sure the data is accurate and up-to-date:
It is common for marketers to have collected data over time and then utilize the same for various purposes, the most common being email marketing. In such scenarios, make sure the data collected is error-free and kept up-to-date during the course of its usage.
5. Eliminate data that is irrelevant:
GDPR also states that data which is no longer useful should be eliminated immediately. Storing such personal data for long periods of time can be harmful since it can be misused. This also needs to happen if any such requests are received, although you may still be making use of their data. At no time is any person allowed to deny deletion, change or any other modifications to personal data by the primary holder of it.