The General Data Protection Regulation is active and in full swing, and the results are being seen every now and then in some of the most peculiar instances. Recognized as one of the most powerful laws by the European Nations, this one has brought many companies down to their knees and it is hard to brush up & get going after GDPR’s hard-hitting fines.
Google, a well-known name all over the globe, came under the GDPR purview a few days ago and people were naturally stunned! France was the nation that imposed the fine on Google and made use of the policy for relatively the first time. The fine amount was a jaw-dropping 50 million euros (USD 57 million). The CNIL (Commission Nationale de l’informatique et des libertés), an independent French administrative regulatory body that is responsible for data privacy law was the one who imposed the fine on the techie giant. The reason for the fine was “failing to provide transparent and easily accessible information on its data consent policies,” claims The Economic Times. Sources have also claimed the fine was a result of the fact that Google made it difficult for its users to understand how their personal data is used, stored and handled by the website and particularly pertained to “targeted advertising.”
A Google spokesperson came forth and said, “People expect high standards of transparency and control from us. We’re deeply committed to meeting those expectations and the consent requirements of the GDPR. We’re studying the decision to determine our next steps.”
It is said that the claim was filed after obtaining 10,000 signatures by France’s Quadrature du Net group and None Of Your Business, owned by Austrian privacy activist, Max Schrems. “The information provided is not sufficiently clear for the user to understand that the legal basis for targeted advertising is consent, and not Google’s legitimate business interests,” said CNIL. Max also spoke up saying “We have found that large corporations such as Google simply ‘interpret the law differently’ and have often only superficially adapted their products.”
Here’s hoping companies do not come under the stringent policies of the GDPR henceforth and take all measures to imply by its rules much rigorously in the future. Today, companies all over the world are working hard to get their data privacy policies as per the GDPR laws even if they do not come under it with the outlook of growth in the European countries in the near future.