Connection needs a human touch. You can spend millions of dollars on marketing and still not forge a deep connection with your clients. In that case, you will just be another business, not a brand, definitely not a brand people would be crazy about.
This is why, in the technology era, when we all crave human connection more than ever, you need to humanize your brand. Here’s how-
1. Let’s get relatable
For people to give you the first chance and continue doing business with you, they need to be able to relate to you. This is not about transactions; this is about people, about them as well as about YOU.
We can’t relate to a brand when it just seems unapproachable. If your brand seems difficult to reach out to, your customers will find another brand that doesn’t. So, be interested and let your audience know it!
2. Let’s hire people with people skills!
Your employees are the very people who make a brand experience great for your customers. So, other than technical knowledge and prowess, also look for interpersonal skills in your workforce. Because sometimes, all it takes is a personal touch.
When the people who represent your business have great energy and are absolutely wonderful to talk to, it speaks something huge about the brand- it shows what the brand is and what it stands for.
3. Let’s not just appear but be more human!
What you put out in the world reflects the intention. If you pretend to be something you’re not, before long people would come to know. It’s not all for a show so you’d better practice what you preach.
It’s not that complicated, just be real. Understand your customers are humans and so are your employees. When you plan and strategize with this in mind, you will get much more than you expect. This is just how humans work!
4. Let’s interact on a human level
Technology or not, interact with your customers on a human level. When people do business with you, they are looking for an experience and to offer them the experience that would dazzle their lives, you need to do it the human way!
Don’t be robotic in your approach, that’s the worst thing you could do to your business. When you interact with your clients (and people in general), listen and by listen we mean, truly listen. Try to think and understand from their standpoint, it will give you staggering business growth because you will win these customers for life.
We cannot understate how important humanizing a brand is. This is basically what differentiates an average business from a strong brand. This is what makes people come back to you time and again, despite all the efforts from your competition or a saturated marketplace. Because you, my dear brand, create a new world for yourself when you’re human and treat people like one and then you’re simply irreplaceable.