KickFire Partners with Engagio to Identify Target Accounts and Generate Engagement for Its Scalable Account Based Marketing Platform
KickFire, one of the leading names in the IP address intelligence and company identification industry recently announced their strategic partnership with Engagio. Engagio is also a leading provider of Account Based Marketing software and solutions. The partnership between the two enables Engagio customers to identify companies that visit their websites and use the first-party data along with third-party intent data and then identifies next-best action and drive account expansion opportunities.
Engagio Co-Founder and CTO, Brian Babcock says, “Engagio’s Account Based Marketing automation platform helps B2B marketers to execute and measure account-based programs as one complete solution. Marketing calls for an in-depth understanding of all types of user behavior. The platform will now reply on industry-leading IP address intelligence to surface important insights about our customers with the help of KickFire.’
Tina Bean, KickFire’s Co-Founder and Vice President of Strategic Business Development said, “By combining our IP address intelligence and rich company data with Engagio’s expertise in Account-Based Marketing, we’ve brought the strength of two powerful technologies together. Engagio’s customers will now be able to gauge real-time B2B buyer intent as target accounts will be engaging on their website. They will be able to track engagement of high-value accounts, and make well-informed decisions about their campaign’s effectiveness.”
KickFire is the leader in IP address intelligence and sales automation. They are powered by TWIN Caching that is an advanced, proprietary IP-to-company identification system. TWIN systematically caches and analyzes over 340 undecillion IP addresses that go beyond traditional IP association to uncover last-mile connectivity ownership. KickFire’s complete suite of solutions enables companies to transform anonymous visitors into actionable sales prospects.