Madison Logic, a company that’s been helping businesses accelerate their pipelines and convert their accounts swiftly since 2005, has struck a deal with LinkedIn Marketing Solutions.
This will enable the clients of both companies to make better business decisions. With this partnership, joint users will have a unified platform for ABM. They will be able to evaluate accounts across different marketing channels, with a single integrated tool.
Tom O’Regan, CEO of Madison Logic, said – “Today’s B2B marketers struggle to demonstrate their value due to the ongoing commoditization of products and solutions. ABM marketers need to measure the impact of their account-based, paid media strategies and make the insights available across the marketing and sales organizations to achieve their desired goals.
With the integration with LinkedIn’s Marketing Analytics API, ML Platform now equips account-based marketers with the insights to better target, engage, and personalize their ABM campaigns across multiple channels – including LinkedIn – from one unified platform.”
When marketers commence engaging their target accounts on the three platforms (LinkedIn, Display, and Content Syndication), the integrated platform will make it possible to measure the engagement with analytics and actionable insights.