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Podcast Obsession: Everything You Need to Know About the Trend…

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Podcasts are the latest trend! If you’ve never heard one before, well, they’re the modern, fresh and a better replacement of our radios. Although compared to radios, they are much better in what they offer, used for and how they’re acknowledged by people. If you still don’t get the gist, it’s time to listen to one NOW!


Well, first things first, to get acquainted with podcasts, the most important thing is to know about them. And the best way to do this is to of course keep listening to some of the great ones out there and notice the little thing that goes into the podcast – apart from the content. The way questions are framed, answered, discussed, the voice intonation, emotions that flow through the podcast (even though it is not visual) and so much more!


If you’re not keen on making a podcast anytime soon that doesn’t mean you cannot learn from them! With such a strong impact being placed simply on voice, it does take marketing to another ball-game altogether – helping us know that visual is not everything!

When listening to podcasts, look out for:

  • Who are the people?
  • Which company/association?
  • The need to make the podcast?
  • Voice and toning
  • Questions targeted towards what/whom?
  • Things you really liked about the podcast
  • Things you did not like about the podcast
  • Something useful that you learned
Read Also: 5 Reasons Why Instagram Can Become Your Business’s Best Friend!


1. Invest in quality equipment: With the core impact being on your voice, you need a splendid quality microphone to capture everything that will go in the podcast. While any other recording device will also yield the same result, it is the quality that will go for a toss if the device is not up to the mark.

2. Prepare and research: Great podcasts do not happen out of the blue but take days and months of planning to get right and interesting. Similarly, make sure you’re well-versed and confident about what you choose to speak on. Podcasts also have guests, invitees, groups etc. and if that is the case, practicing together will make a better podcast. Also, research a lot and check to see if someone has made a similar one before. If yes, it may not be the best way to go ahead unless your view is completely different.

3. Get your technical right: Without the knowledge of how recording has to be done, voice toning and its related aspects, recording a podcast can be challenging. However, if you can’t get it right, outsourced help can make things easier.

4. How to broadcast: Publish your podcast in the manner that best suits you. A good amount of research and feedback can help you make a good choice. Your target audience and the reach you are seeking with the podcast also play a big role in this domain.

5. Get over the negativity: Fear of speaking, voice trembling, speaking too loudly/timidly are some aspects that may be noticed through a webinar (if you have them) and makes it look very unprofessional! Work on these skills and watch how much better the webinar turns out.


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