Spotify Steps Into India – Hopes to Create an Impact on the Country’s Growing Digital Market

Posted on Posted in Treading New

Recognized as a music giant all across the world, Spotify has just launched in India. Fresh out of global markets with a religious follower-base, Spotify’s popularity has made it one of the most renowned music-streaming sites in the world.

Like everywhere else, Spotify will allow free and limited access to its Indian clients too. The premium pack is priced at a decent Rs. 119/month that allows benefits like no ads, downloading music to listen later even with no connectivity (probably great while traveling!) and multi-device usage. For payments, Spotify has a number of easy online options including PayTM, UPI etc. With a new conception in the country, Spotify has played it well with a free 1-month premium subscription and special low-rate plans for students.

However, India isn’t new to the music streaming culture – Saavn, Gaana and particularly the hottest one, Google Play, will pose great competitors for Spotify to challenge in the coming days. “Indians love music. It’s an inherent part of our lifestyle and culture, whether we pray, work, or relax. The mobile internet revolution has led to a rapid rise in the number of connected Indians, making music streaming the preferred way to enjoy music here.” claimed Amarjit Singh Batra, Managing Director at Spotify India.

The Swedish-based firm claims to be available for use on over 500 products ranging across 200 hardware brands all over the world. To cater to a nation as diverse as India, Spotify will offer music in varied categories viz. Hindi, Punjabi, Tamil, and Telegu. Daniel Ek, Founder & CEO of Spotify also shared his thoughts on the decision, “India has an incredibly rich music culture and to best serve this market, we’re launching a custom-built experience. Not only will Spotify bring Indian artists to the world, we’ll also bring the world’s music to fans across India. Spotify’s music family just got a whole lot bigger.”

With so many music companies coming forth to make experiences better, here’s hoping we see a lot more in the years to come. A report by KPMG in 2015 also said that India’s music business will almost double to US $300m by the end of 2019.


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