Perfect Email Marketing Campaign

Strategies for a Perfect Email Marketing Campaign

Posted on Posted in Blog Main

Email marketing is one of the most effective ways to market your product and services. It has to be an integral part of marketing strategies for all businesses regardless of the size and a key element when it comes to designing marketing strategies. It is pretty evident that email marketing is here to stay and businesses should leverage it to maximize their profits.

Why email marketing is paramount? Look around, most people use emails. Majority of marketers believe that email marketing is the most substantial channel and surpasses all other channels when it comes to ROI. Here is how you can deliver a perfect marketing campaign-

Before you even start designing your email marketing campaigns, you should be very clear with the goals and what all you expect out of that email marketing campaign.  Once you understand the goals of your campaign, CTA and personalization are first on the list. A compelling email has a relevant CTA option. The CTA has to be germane and fitting, it should help accomplish the goal of the email which can be either transactional or promotional. A personalized email on the same line can strikingly outperform a generic one. Humans have an innate desire to feel special and your customers are no different.  When you get an email with your name rather than *dear member*, you are far more likely to open it and even respond to it positively. The subject line should be intelligible but not dull. Think about what makes you open an email and try recreating it as per your subject and matter of relevance. Try to keep it as short as possible. Also do not employ clickbait as the opening rate is not the only thing to focus on, the ultimate goal is CTA and conversions.

Another factor that decides the success of your campaign is sending it at the right moment. It’s highly important to send the right emails to the right people at the right time. The right time to send an email is highly contentious but with time you can just gauge what time works the best for your marketing campaigns. The best time to send emails depends on your audience. You can either figure out yourself what timings are working and what are not or you can take the assistance of various software that specialize in the same.

The content of your email has to be communicative and engaging.  If it cannot engage readers, it won’t be able to persuade them to take an action later. The content in your emails has to be craftily designed. Include visual content like images and videos but make sure they are relevant.  Your subject line is categorically the most crucial element of email marketing because that is what precisely determines if your email is going to be opened or not. The subject line has to be appealing and pertinent. If it evokes emotions, it is more likely to be opened.

Segment your mailing list to make the campaign more targeted for better results.  Segmentation leads to better personalization and eventually effective targeting that brings the results you are looking for. It helps because when you have groups that are in different stages or different types, the wrong message can prove to be ineffective and all efforts go in vain. For example if you are targeting people who have used your product once and the ones who have never used it, the same message might not work for both of them and it is better to frame a different message for each group.

Once you have done the segmentation, incorporate drip marketing in your email marketing campaigns. The other factors that matter are how easy it to subscribe, sign up and similar actions that your CTA demands. For instance, the harder it is to subscribe, the more people you would lose at this point. Use A/B testing to test your email marketing strategies for subject lines, CTAs, content, etc.  It’s better to always test it and then go ahead with it rather than finding out later that it did not work effectively or something was missing. It also helps you refine your marketing campaigns.

Mobile optimization is crucial because more and more people have started checking their emails on the phone. Your emails must be optimized for mobile users for enhancing results. Try automating emails to save time and avoid manual errors. Try telling a story and make it look like a conversation. Emails that tell a short story are the ones that get the job done without aggressive selling and thrusting your opinion on someone. It is making them realize subtly they want to do what you want them to do. Incorporate gamification in your marketing campaigns. It will result in enhanced engagement, brand loyalty, more conversions and eventually higher ROI.

Email marketing analytics is what helps you design smarter campaigns. It’s not a sheer email, it is a highly effective marketing tool. Measure your success with parameters like open rate, CTR, bounce rate, opt-out rate, social shares, referral traffic and growth as well as conversion rate. For example open rate gives an idea about how persuading your subject line was. The bottom line is to keep the barriers to minimum and to have engagement at every point of contact with your audience.  Show them you care and they will care about you, make it a win-win.


19 thoughts on “Strategies for a Perfect Email Marketing Campaign

  1. I will right away clutch your rss as I can not to find your e-mail subscription hyperlink or newsletter service.
    Do you’ve any? Kindly let me realize in order that I could subscribe.
    Thanks. maglie calcio

  2. I believe this is one of the most vital information for me.

    And i’m glad studying your article. However wanna statement on few general
    things, The website taste is ideal, the articles is really nice :
    D. Good activity, cheers fotballdrakter

  3. Wonderful work! That is the kind of info that should be shared across the internet.
    Shame on the seek engines for not positioning this put up upper!
    Come on over and talk over with my site . Thanks =) fußballtrikots

  4. Thanks for every other informative website. Where else could I am getting
    that type of information written in such a perfect method?
    I have a undertaking that I’m simply now operating on, and I have been on the glance out for
    such information. maglie calcio

  5. I’ve learn a few good stuff here. Certainly price bookmarking
    for revisiting. I surprise how much effort you put to create this sort of
    magnificent informative web site. fotballdrakter

  6. Nice post. I learn something totally new and challenging on sites I stumbleupon on a daily basis.

    It will always be interesting to read articles from other authors and practice something from other web
    sites. fußballtrikots kinder kaufen RosalindS
    fotbollströjor UYQKristi
    Francisco maglie calcio CindyPox

  7. Hi my friend! I wish to say that this post is awesome, great written and include approximately all
    vital infos. I’d like to see extra posts like this . billige fotballdrakter PennyKirc
    fotbollströjor DakotaLin
    EstelaIvm fotbollströjor Alejandri

  8. I do consider all the ideas you have presented to your post.

    They’re very convincing and will certainly work. Nonetheless,
    the posts are very brief for starters. May you please extend them a little from subsequent time?
    Thank you for the post. fußballtrikots TSULasony Maglietta Leverkusen BraydenDe

    LucieLitt Borussia Dortmund nya tröja Paulettei

  9. Write more, thats all I have to say. Literally, it
    seems as though you relied on the video to make your point.

    You definitely know what youre talking about, why throw away your
    intelligence on just posting videos to your weblog when you could be giving us something enlightening to read?
    maglie calcio poco prezzo RoxieDerr maglie calcio bambino Monserrat

    GaryqfGbu maglie calcio a poco prezzo JeanetteH

  10. Yesterday, while I was at work, my cousin stole my
    iPad and tested to see if it can survive a
    forty foot drop, just so she can be a youtube sensation. My apple ipad is now broken and
    she has 83 views. I know this is entirely off topic but I had to share it
    with someone!

  11. I was wondering if you ever considered changing the page layout of your website?
    Its very well written; I love what youve got to say. But maybe you could a little more in the
    way of content so people could connect with it better.
    Youve got an awful lot of text for only having 1 or two pictures.
    Maybe you could space it out better?

Leave a Reply

Your email address will not be published. Required fields are marked *