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BI – The New Intelligence Your Business Needs to Accept

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Peter Drucker said, “You can’t manage what you don’t measure”. That is exactly where business intelligence comes in the picture. The purpose of business intelligence is to create a well-planned and insightful strategy for business growth considering all the parameters that hold importance. A successful business needs analytics, data, and insightful information to run a […]

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Marketing Forecasts for 2019

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Marketing has always been a challenging frontier. The shift from traditional to digital has also been a subtle yet a well-predicted journey. With ever-changing ideas and strategies, even the trends have changed drastically from time to time. While marketing by itself isn’t a very predictable area, a tentative forecast will always help understand and work […]

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What is a Marketing Funnel?

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Seth Godin once said, “Marketing is no longer about the stuff that you make, it is about the stories you tell.” As a marketing professional, it is important to understand consumer behavior. Consumers have a repetitive pattern. If studied well, it becomes easy to understand their psychology, buying and selling habits. The study further helps […]