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Marketing Forecasts for 2019

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Marketing has always been a challenging frontier. The shift from traditional to digital has also been a subtle yet a well-predicted journey. With ever-changing ideas and strategies, even the trends have changed drastically from time to time. While marketing by itself isn’t a very predictable area, a tentative forecast will always help understand and work […]

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What is a Marketing Funnel?

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Seth Godin once said, “Marketing is no longer about the stuff that you make, it is about the stories you tell.” As a marketing professional, it is important to understand consumer behavior. Consumers have a repetitive pattern. If studied well, it becomes easy to understand their psychology, buying and selling habits. The study further helps […]

Creativity in marketing

Creativity in Marketing: How Out-Of-The-Box Ideas and a Creative Approach Can Help Resonate With Your Target Audience

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Being a creative marketer is obviously not everybody’s cup of tea. Some companies may look at it as “being overly friendly with the client, a high level of informality” and so on. However, those who look it in the way it is supposed to be, understand that being creative is less of making the client […]