You have a great product or service that people really need, but what if you don’t have enough people to sell it to? Sounds paradoxical, but it’s not. Many businesses struggle with this aspect of generating demand. How can you find your potential customers and get them interested too?
Capturing interest when buyers have control takes a different approach. Your audience wants to engage with you. Just the difference is, not when you want to but when they want to. Remember it’s about them and not about you.
Today, engagement generates leads. Now it is up to you how you figure out a way to engage your target audience, captivate them, and encourage connection that finally leads to sales.
Understanding their Business
You don’t want to pitch your business to the client, telling them how great your product or service is. It used to work in the past, but not anymore.
Now, you want to go to a client telling them how you understand their business, along with the problems and challenges they are facing and how you can help them solve it all!
Once you understand your audience, your next goal should be trying to figure out the intent of purchase- what are they searching for, the content they consume and engage with, and what drives them to make a purchase decision.
In the digital age, brand awareness is crucial. This is the reason why companies invest so much in marketing campaigns. They do it not because they want to generate short-term leads, but to create awareness. The goal is that people never forget the feeling your brand evokes.
Awareness converts into a purchase like nothing else, and it pays off even in the long term.
You have to assure your audience that your business is the right fit for theirs. And boom, it’s a partnership that benefits both you and your client.
Publishing valuable content builds trust, awareness, and authority, but that’s not enough. Even if you have the best content and its visibility is low, you won’t be able to get the readership that will garner leads. SEO optimization is, therefore, as important as creating high-value content.
It demands a great deal of effort to create quality content. Then, why not we leverage this content as lead magnets and let our content generate tons and tons of leads! Educating your audience with smart content in exchange for just a name and email address can help you do just that.
Social media is a great platform to showcase your top of the funnel marketing activities. If done right, it is very effective in bolstering brand visibility and generating leads. The trick is in building your own community of people who you could help as well as people you could benefit from.
With paid promotions, you can target a specific segment of your audience based on industry, job title, demographics, and other business information. This way, you can deliver personalized content that makes conversions much easier.
Try providing free consultations via LinkedIn, this would develop trust, and prospects will get to know you’re the right fit for their organization.
It’s not that prospects will enter the sales funnel and leave as customers in the blink of an eye. Many businesses make this mistake of thinking their job is done once they have the leads. If you don’t nurture these leads, you’ll end up losing most of them.
Connect with these leads with different strategies as per the stage in the buying process. Try to find as much as you can about their needs and pain points.
Businesses need a constant supply of leads. It’s not a one-off. We, at Digitalzone, follow a strategic approach to captivate your audience’s interest and get sales-ready leads for your team. A large number of businesses squander their precious time on wrong leads, and we want to change that.