Like they say if writers waited for perfection, they would never write a word. Nonetheless, they try their best. Considering the level of perfection they practice, it is considered that everything they work on is as organized and structured as it gets. Wonder if that is why they invented a regimented plan and termed it as a content calendar? It is believed that writers have everything planned out in their own good way. Is that why they need a separate calendar altogether? Well, as the belief goes, there is more to it than what meets the eye.
So what are content calendars? Where do you get them? And how are they beneficial to you as a marketer? Here it goes! A content calendar is a plan formulated by content creators to ideate and put across their strategies for their brand or the brand that they take care of. The idea of a content calendar is primarily to follow a structured idea for a brand and see how the audience absorbs the content. If as a brand, you keep posting things randomly without a plan, people may get perplexed and may not care enough to take interest and respond. With a content calendar in place, people know that a brand has a particular flow of content and ideas. For someone who can relate and someone who shows interest in your content, they can even track the inputs of the brand and follow them.
Majority of the brands say that they have witnessed great growth in the number of followers and respondents with a smart content calendar in place. Genuine interests even wait for the brand to execute on a particular topic or idea that they know is published on a particular day or at a particular time.
Your content calendar makes sure that all marketing efforts have the same end goal in mind, so make sure it’s easily accessible for your whole team. It serves as a tool of communication for content pieces that are to be used through the month or week. The content calendar may cover the form of content that needs to be covered such as pictures, gifs, video, podcast or blogs. The calendar also covers other necessary elements such as relevant hashtags and tags to be used for each social post. Content calendars are extremely important because they allow you to plan and execute the right message, to the right audience, and sometimes even at the right time.
A well-formulated content calendar keeps your marketing efforts focused on an intended goal. By doing so, you’re able to strategically implement ideas for all your marketing results. It also allows you to analyze data across all social media platforms for a better reading of what IS working and what is NOT working for a brand in terms of content.
Some important factors of a content calendar are:
1. Visualization and Execution
When you have a content calendar in place, all your focus is then on creating. So when you create your piece of content, you can have better inputs visually. More creative ideas to share and a lot of time can be dedicated to brainstorming rather than wondering what to write about. It also gives you time for a more relevant and effective execution as you have time to monitor the execution and results of your own created work.
Consistency plays an important role in a brand’s social and public image. When a brand displays its page or online presence with utmost consistency, the end user perceives the brand to be very diligent towards its inputs. Your online presence talks volumes for you in the digital era. With a content calendar in place, it becomes easier to follow a planned schedule and therefore creates a consistency socially and otherwise in content execution.
The most important metrics of all time is ROI. How you gauge your return on investment over content? Because any form of content in the digital world is shared beyond ones reach. The idea is to track as much as possible. With a content calendar in place, it becomes easier to go about and understand which content peg is working and which one needs to be worked on.
Isn’t it acknowledged that the man who is prepared has his battles half won? It serves well to be well planned. It does not only sort you out on the professional front but also gives a calm mind. It helps you organise your monthly tasks and focus on better inputs further adding ease to your daily life.
Consider the content calendar as a tool that enables brands to follow a structured strategy and allows the creative minds to focus on other aspects for a better end result. It is due to a content calendar that a marketer can focus preferably on execution rather than creation.