Marketing automation process is one of the newest additions to the marketing sphere and something that is catching up pretty quickly! In the case of digital marketing, marketing automation is something that is pretty closely linked to it and even compliments the former. So what exactly is marketing automation? Well, as the term suggests, marketing automation “automates” marketing to a level that makes it easy for companies and departments to promote what they are willing to sell. This aspect makes marketing across multiple channels faster, easier, boosts up sales ROI and is more result-oriented.
For something so new, this marketing strategy has taken very little time to become one of the top methods that most marketers and firms swear by. Its ease of use, quick results and the ability to work with companies of all domains has made it a favourite amongst companies and people all over the globe.
If you are new to the marketing automation process and are on the look-out for some amazing marketing tips, here they are:
1. Go beyond old-school content:
Creating content is one of the most important aspects of marketing automation. With this, increasing the sales funnel happens naturally and it also catches the reader’s eye. With more quality content, you can rank on top of page searches (SERP), gain visibility and use your marketing strategy to move forth in the right manner. To make it more effective, use links to other content sources, share stuff that is fascinating and it will promote more people to do the same for you.
2. Work on creating catchy landing pages:
Landing pages seal the deal and what better way to do it than include marketing automation in the process. With a good landing page, you can attract and capture leads on the first visit itself, not forgetting that it also adds to the visual attraction and seriousness factor that a business wishes to showcase.
3. Have realistic expectations and work upon them:
A good marketing strategy will always have realistic goals to help achieve them instead of setting the bar too high and getting disappointed when you cannot reach it. Goal setting is one of the aspects of marketing automation and the same needs to be changed each time the previous one is achieved.
4. Personalization is critical:
Imagine a business that keeps functioning by treating all its clients in the same manner. Generalization definitely does no good to any business. When marketing automation is considered, it is important to understand that the same should also be able to boost up sales ROI.
5. A human touch makes a difference:
Although marketing automation is directed at making things easy by using digitalized strategies, this should not lack a human feel at the end of it all. Doing this will just make it seem like another promotional/marketing email to the client and will push him off. Take time to make every association unique and non-robotic.