What can you do in the online world to convey your reputation for excellent service and reliability?
Our website development process also includes digital marketing activities designed to attract new visitors to the website. Therefore, it is natural that we want to retain new users who land on our website.
When you creates a business website, you put a great deal of effort into attracting traffic to it. For the conversion point of view, it is important to know whether new visitors are staying on your website or leaving within a short period of time.
Judgments related to a company’s credibility are 75% of the time based on its website design.
This blog entails some essential design elements to help you elevate the user experience and better market your business.
We will discuss today some essential design elements to help you better market your business. It is imperative to integrate web design into an effective digital marketing plan because it will help elevate the user experience and make them want to return, which is the mark of an effective site.
Elements to design a marketing-friendly website:
1. Brand Consistency: Your website is your face in the digital world. When a customer walks into your shop or office, the first thing you want to do is to impress them with a clean and tidy environment. Similarly, the design of your website should be clean and straightforward, making it easier for your potential users to locate content.
Also, it must maintain consistency with your brand. It will be challenging to create an impression of consistency if your branding and website look different. If you don’t know about branding elements or if you want to refresh, here is a guide!
a- Colors: Your website colors should match your brand colors. Ensure that any shades you need to add are consistent with your brand colors.
b- Fonts and Typeface: Similar to colors, fonts, and typeface need to conform with your brand guidelines. However, fonts are an opportunity to connect with your audience. Ensure that your potential customers like your fonts. For example, the young crowd may prefer trendy fonts while business customers will look for clean, official-looking fonts.
2. Ease of use: However suitable your content maybe, if the website is not easy to use, your potential business customers will simply walk away! You must design the website to have the following points:
a- Navigation ease: Are your links arranged in a flow? Do you have your content created to prompt users for the following action? Is the “Call to Action” highlighted? Viewers of the website must have a clear idea about how they should travel on the website. Creating a sitemap for a website brings clarity in what exact content needs to be on the website to give an excellent experience to the viewers.
A well-planned navigation system ensures that the potential customer stays on the website for a longer duration. This may lead to an increase in lead generation opportunities.
b- Responsive Design: Is the website design adaptive to screen changes? Is your website mobile-friendly?
A responsive design is a way of building a website to automatically adjusts to improves its content and elements based on the viewable display size.
Today having a responsive design on a website is a standard way to build a website and not an optional feature. It is a critical factor for the website. It not only helps visitors staying longer on the website but also improves the ranking of the website. A responsive site is intended to prevent unnecessary scrolling, zooming, and resizing a place for different devices. If your site is non-responsive, you may even end up having frustrated potential customers who may not prefer to come to your website in the future.
You must ensure that your website renders correctly on various screens. Today even in B2B marketing, many organizations will be using mobile devices to work.
c- Website Page Layout: How good is your web page layout is directly related to the time viewers are spending on your website. With an easy-to-follow layout, the visitor can easily access valuable information. Finding content on a website shouldn’t be difficult. Having difficulty finding content on a website makes visitors agitated, and they may not return. Keeping your layout simple is a good rule of thumb. Having a clean design is more appealing than having a cluttered one.
d- Faster loading: It is crucial to know how much time your website takes to load. Google recommends that the time your website is taking to open when a user clicks on the website link must be around 2 seconds. This requires more coding and design efforts, but it is totally worth it. No one wants to wait for a website to load!
3. Visual appeal: A video/image with a message will engage your customers. This website reports that more than 65% of people watch 3/4 of a video! By engaging them through pictures/videos, you can easily showcase your points to prospective clients. With video content, you will see almost a 10 fold increase in customer engagement! A word of caution, don’t just add images; make sure you have the right balance between images and text. You will need to balance between load times and good content.
4. Organizing content: Generally, people follow a left-to-right reading pattern. That is why your website content should have the most important content on the Left-hand side corner. Avoid adding long text paragraphs; given a choice, people prefer bullet points. While 55% of people read paragraph content, a whopping 70% read bullet text points. So, the difference is quite clear!
5. Website Accessibility: Website accessibility refers to the design of websites so that people with disabilities can easily reach, enter, or use them without any unworkability. Today, your website being accessible to differently-abled groups is essential. You will be able to tap into this market space and stand out as an inclusive company.
6. SEO: No discussion of marketing can be complete without SEO. Most of your audience will search you online and land on your page by following search engine links. Therefore, your website design must include SEO-friendly guidelines. If you want to know SEO Basics, then check out our SEO guide for marketers.
Web design and SEO go hand in hand. All of the elements we discussed above – navigation, page load time, content, and other factors contribute to SEO-friendly pages.
We hope that these 6 points give you enough direction so that you can check if your web design is helping your marketing or not. If you would like to reach out to us for any marketing-related help, drop us a line!